www.nonprofit.ist - Nonprofit.ist

Howard Levy

President at Red Rooster Group
New York, New York, 10017

Show Phone Number
MAKE A CONNECTION Howard Levy is accepting messages: Send Message

Contact Information

Company Name
Red Rooster Group
Short Description
Nonprofit expert applying behavioral science to get results in fundraising, marketing, branding, and program effectiveness.
Social Profiles
Email Address
22 E 49th St, Floor 7
New York, New York, 10017
United States

About Me and My Work

What kinds of projects, tasks, or challenges do you typically partner with nonprofits on?
> Is your fundraising in a rut?

> Does your organization's brand need to be revitalized?

> Is your marketing not as effective as it can be?

> Are your programs not achieving the results you want?


I help organizations to apply behavioral science and action design to engage their audiences and improve their outcomes:
- strong brands that resonate with internal and external audiences
- fundraising appeals the motivate donors
- marketing campaigns that motivate participants to act


Did you know that people are not rational?

They make decisions based on values, impressions, the availability of information in front of them, and other variables. Understanding this psychology is key to crafting effective communications.

I've studied the specific behavioral principles that motivate people to act — labeling, priming, social norms, loss aversion, set completion, decoy effect, and many others. I've developed the first toolkit for nonprofits to apply behavioral psychology principles to improve their fundraising and engagement in programs.

We can use these principles to improve your effectiveness. Together, we can help you succeed!
Why would someone choose to work with you?
I get results!

For 30 years, nonprofits of all kinds — from national to local, from direct service to advocacy, from foundations to governments — have turned to me for help in being more effective in accomplishing their missions.

I've helped clients to:
• raise hundreds of millions of dollars through effective fundraising appeals, peer-to-peer campaigns, capital campaigns, and more
• transform dated brands into revitalized forces that galvanize staff and resonate with donors
• raise awareness of their cause, get their message out, and inspire people to take action

My clients have included ACLU, ADL, American Society for Suicide Prevention, ConsumerReports.org, EDF, Oxfam, Tourette Association of America, and dozens more.

How can I help you?

Key words and additional details
Brand assessments, brand audits, communications reviews, competitive landscape reviews, brand workshops, brand positioning, messaging, organizational naming, visual identity development
Fundraising strategy, writing, design, appeals, case for support, capital campaigns
Marketing strategy, digital media, digital strategy, Facebook campaigns, videos
Program review, identifying key areas to improve, applying behavioral science interventions and communications to improve program effectiveness