Lindsay LaShell
Expert
Marketing Activist at
Open Lines Marketing
Pasadena, California, 91103
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Contact Information
Company Name
Open Lines Marketing
Position
Marketing Activist
Short Description
My work is to advance justice, equity, and sustainability through access to marketing strategies for women, indigenous, queer, or POC founders, B Corps, and nonprofits.
Website
Social Profiles
Email Address
lindsay@open-lines.co
Location
87 N Raymond Ave
Pasadena, California, 91103
United States
Pasadena, California, 91103
United States
Size of Organization Staff
1 Person
About Me and My Work
What kinds of projects, tasks, or challenges do you typically partner with nonprofits on?
I collaborate closely with my clients in order to take away the guesswork, the avoidance, the imposter syndrome, the waste, and the uncertainty that plague so many of us when it comes to marketing.
Sometimes, the result is that we simply skip marketing in favor of the things we are more comfortable with, other times, we just do what seems like the right thing because we see others do it.
I will help you create, iterate, and implement a tailored marketing program with measurable outcomes designed to achieve your organizational objectives.
Here’s how it works:
First, we work together to find the sweet spot between the most effective and most efficient marketing approach for your organization:
✔︎ Co-create strategic assets, such as personas and brand pillars
✔︎ Examine other factors such as competitive landscape, SWOT analysis, and immediate priorities
Second, I provide comprehensive frameworks to give you everything you need to execute the plan internally:
✔︎ Build generic month plan, editorial calendar and frequency standards
✔︎ Clear guidelines on channel usage, best practices, and guidelines for results
Finally, I provide support for your ongoing marketing efforts and capacity building over the next 10-ish months:
✔︎ Quarterly meetings to support implementation and optimization
✔︎ Weekly open office hours for troubleshooting or immediate questions
Ultimately, if you have a well-informed plan that is consistently executed, then you can expect your marketing to generate meaningful, measurable, and increasingly efficient results to strengthen your organization and increase your impact--I help you create that plan so that you can do the rest!
Sometimes, the result is that we simply skip marketing in favor of the things we are more comfortable with, other times, we just do what seems like the right thing because we see others do it.
I will help you create, iterate, and implement a tailored marketing program with measurable outcomes designed to achieve your organizational objectives.
Here’s how it works:
First, we work together to find the sweet spot between the most effective and most efficient marketing approach for your organization:
✔︎ Co-create strategic assets, such as personas and brand pillars
✔︎ Examine other factors such as competitive landscape, SWOT analysis, and immediate priorities
Second, I provide comprehensive frameworks to give you everything you need to execute the plan internally:
✔︎ Build generic month plan, editorial calendar and frequency standards
✔︎ Clear guidelines on channel usage, best practices, and guidelines for results
Finally, I provide support for your ongoing marketing efforts and capacity building over the next 10-ish months:
✔︎ Quarterly meetings to support implementation and optimization
✔︎ Weekly open office hours for troubleshooting or immediate questions
Ultimately, if you have a well-informed plan that is consistently executed, then you can expect your marketing to generate meaningful, measurable, and increasingly efficient results to strengthen your organization and increase your impact--I help you create that plan so that you can do the rest!
Why would someone choose to work with you?
As a Marketing Activist, my work is to use marketing to increase justice, equity and sustainability.
It works like this: When your impact is easier to talk about, more people will want to get involved. When more people get involved, you can increase your impact.
The catalyst to start this virtuous cycle is a smart communications plan that makes the most of your resources (even if they are very limited).
To further demonstrate my values alignment, I'm a Certified B Corp, I offer sliding-scale pricing, as well as pro bono work and equity discounts.
I'm here to solve marketing for my clients so they can focus on solving more important problems.
It works like this: When your impact is easier to talk about, more people will want to get involved. When more people get involved, you can increase your impact.
The catalyst to start this virtuous cycle is a smart communications plan that makes the most of your resources (even if they are very limited).
To further demonstrate my values alignment, I'm a Certified B Corp, I offer sliding-scale pricing, as well as pro bono work and equity discounts.
I'm here to solve marketing for my clients so they can focus on solving more important problems.
Key words and additional details
marketing consulting, marketing strategy, marketing coach, communications strategy, outreach strategy, board experience, lgbtq ally, anti-racist
