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Jen Newmeyer, CFRE

Owner/Founder at CharityJen, LLC
Arlington, Virginia, 22202

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Contact Information

Company Name
CharityJen, LLC
Company Logo
CharityJen, LLC Company Logo by Jen Newmeyer, CFRE in Arlington VA
Short Description
Innovative digital and integrated campaigns. 20+ years of nonprofit experience raising tens of millions in online revenue. Let's reach your full potential!
Social Profiles
Email Address
Arlington, Virginia, 22202
United States
Size of Organization Staff
1 Person

About Me and My Work

What kinds of projects, tasks, or challenges do you typically partner with nonprofits on?
Specializing in comprehensive campaigns and strategic engagement to help nonprofits maximize their revenue potential through digital channels.
Projects include:
•••> Growing the donor file and raising more revenue by developing robust campaigns that focus on acquisition, engagement, conversion, and stewardship .
•••> Optimizing the user journey by evaluating existing fundraising initiatives to identify areas of opportunity including A/B testing and automations.
•••> Creating comprehensive annual development plans or integrated campaigns that includes online and offline elements.
•••> Strengthening the development office by evaluating internal resources and structure to establish a digital fundraising discipline.
•••> Offering workshops, webinars, and training on digital engagement, acquisition and retention strategies, audience segmentation, project plans built on the growth funnel, strategic campaign planning and budget preparation, ambassador programs, and establishing partnerships for maximum success.
•••> Ability to conduct projects virtually and in-person.
Why would someone choose to work with you?
I've been in the nonprofit field for over 20 years working in and with organizations building successful campaigns, strategies, budgets, and systems. Though my creative approaches and groundbreaking work, I've helped raise tens of millions of dollars in revenue while growing donor files exponentially. I am passionate about helping nonprofits succeed.
Additionally, I'm a published author, national speaker, board member of the Association of Fundraising Professionals, DC Chapter, and a Certified Fundraising Executive through CFRE International.
My book, "The Insider's Guide to Online Fundraising: Finding Success When Surrounded by Skeptics," was published in January 2020. I write about current topics and trends at charityjen.com.
Key words and additional details
online fundraising, digital campaigns, integrated campaigns, multi-channel campaigns, matching gifts, partnerships, ambassadors
acquisition, retention, segmentation, growth funnel, user journey, a/b testing, automations, testimonials
donation forms, email, databases, online marketing, live-streaming, social media, paid search, QR codes, website, banner ads, popup ads
budgets, project plans, communication, campaign branding, in-kind gifts, goal setting
webinar, workshop, conference session, presentation, professional development, mentorship, toolkit, workbook, virtual instruction, live instruction