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Jamal Jimerson

Expert
Co-Founder & Chief Innovation Officer at North Star Impact Coaching
United States

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Contact Information

Company Name
North Star Impact Coaching
Company Logo
North Star Impact Coaching Company Logo by Jamal Jimerson in
Position
Co-Founder & Chief Innovation Officer
Short Description
Jamal "Jay" Jimerson is an educator, coach, leadership strategist, and social entrepreneur.
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Email Address
Location

United States
Size of Organization Staff
2-5 People

About Me and My Work

What kinds of projects, tasks, or challenges do you typically partner with nonprofits on?
We commonly work with nonprofits on strategic planning, including refining mission and vision statements, establishing values-aligned goals, and devising implementation strategies that flow naturally from a clear organizational “true north.” In many cases, we facilitate board governance initiatives to define roles, improve oversight, and ensure that decision-making processes align with principles of transparency, accountability, and ethical conduct. Drawing on our True North Leadership Model, we also offer organizational assessments to pinpoint strengths and areas for improvement. These assessments often prompt discussions on culture-building, capacity enhancement, and the need for robust leadership pipelines.

Another critical area involves one-on-one or group coaching engagements—through either our SOUL Coaching approach, which focuses on emotional intelligence and building restorative workplace cultures, or our MISSION Coaching model, which equips leaders to drive strategic outcomes while staying faithful to core values. We blend these methods to accommodate both personal and organizational growth, ensuring that leaders can navigate complex challenges without losing sight of their ethical foundations. In the realm of diversity, equity, and inclusion, our support ranges from conducting internal audits of existing practices to embedding empathy and dignity into policies and day-to-day interactions.

We also partner with nonprofits looking to strengthen workforce development, particularly by integrating training programs that instill key character traits—such as integrity, resilience, and empathy—across all staff levels. For organizations requiring more specialized help, we collaborate on program design and impact measurement, leveraging data-driven approaches so nonprofits can demonstrate tangible results and refine service delivery. Each of these engagements is rooted in a belief that long-term impact arises from the seamless alignment of an organization’s foundational principles, clearly articulated values, and the character-driven behaviors of its leaders and staff.
Why would someone choose to work with you?
Organizations choose North Star Impact Coaching because we unite strategic thinking with a deep commitment to ethical, principle-centered leadership. Drawing on our True North Leadership Model (TNLM), we tailor every engagement—whether it’s strategic planning, board governance, or personal coaching—to ensure that mission, values, and actual behaviors align. Our approach builds on evidence-based practices, such as clarifying core principles, embedding purposeful values, and encouraging leader authenticity, so nonprofits not only meet their immediate objectives but establish a culture that supports long-term sustainability and community trust. By melding practical organizational strategies with personal transformation, we enable teams to operate cohesively and make well-informed decisions that reflect their highest ideals.

Clients also benefit from our emphasis on outcomes. We regularly measure impact—looking at metrics like board engagement, leadership retention rates, and mission fulfillment—so partners can demonstrate real, data-driven progress to funders and stakeholders. Additionally, a portion of our profit goes to the Spark Leadership Academy, our 501(c)(3) arm focused on youth leadership development, offering a tangible way for nonprofits to know their investment also contributes to a broader social mission. This fusion of strategic expertise, measurable impact, and socially responsible reinvestment sets us apart in the sector and gives our clients a partnership rooted in both practical results and principled leadership.
Key words and additional details
• True North Leadership Model (TNLM)
• Character-driven leadership
• Mission and values alignment
• Board governance and oversight
• Organizational assessments
• SOUL Coaching (restorative, empathy-focused)
• MISSION Coaching (strategic execution)
• Capacity building and culture change
• DEI (diversity, equity, inclusion) integration
• Data-driven impact measurement
• Community trust and stakeholder engagement
• Youth leadership (Spark Leadership Academy)

Additional details:
• We emphasize ethical, principles-based leadership as a catalyst for organizational effectiveness.
• Our services range from strategic planning to hands-on board training and leadership coaching.
• We use a data-informed approach, measuring tangible progress in areas like leadership retention, cultural cohesion, and mission fulfillment.
• Nonprofits looking to align day-to-day operations with long-term vision benefit from our deep sector experience and evidence-based frameworks.
• A portion of our profits is reinvested into the Spark Leadership Academy, extending our social impact to youth empowerment initiatives.